Interfirm Competition, Intrafirm Cannibalization, and Product Exit
in the Market for Computer Hard Disk Drives

Christopher S. Ruebeck, Lafayette College

Abstract

Intrafirm "cannibalization" of a product's demand by the firm's own products is found to have a more robust and significant relationship to the probability of its withdrawal than does interfirm competition from other firms' products.

http://www.esr.ie/Vol33_1Ruebeck.pdf